Redesigning Alice: Etsy X British Library competition
I don't usually write about my projects at work (the British Library) but this one is too good to miss. I love showing designers beautiful manuscripts to inspire their work. This new project is inspired by one of the Library's most famous manuscripts - Alice's Adventures Under ground, the original 'Alice in Wonderland. Here's some information on the beautiful document, from our website:
It was written by the Reverend Charles Lutwidge Dodgson, using the pseudonym Lewis Carroll (1832 – 1898). The tale was first told by Carroll on 4 July 1862, to the three young daughters of Henry Liddell, Dean of Christ Church, Oxford, on a river boat trip. The children, especially Alice, adored the story and begged Carroll to write it down. It took him until February 1863 to write out the whole text, taking great pains to write in neat ‘manuscript print’, designed for the young Alice to read. Once the text was complete, Carroll began to add the illustrations which give a charming impression of his own vision of Wonderland and its inhabitants.
The author gradually revised and expanded the tale, publishing it with illustrations by John Tenniel. Carroll’s book is underpinned by encounters with talking animals, magic potions, problems with scale and nonsensical ideas.
We came up with a competition for Etsy sellers and designers to create new products inspired by the manuscript. The winning designs will be sold in the British Library Shop and get lots of marketing and press support. It's a great way for designers to raise their profile and get experience of being sold in a major institution. On top of that, it will be judged by a great panel including Etsy and British Library staff and Emma Mawston, Head of Design Interiors at Liberty.
I have worked with Etsy UK for a few years on various projects, but I think this is my favourite so far. You can find out more on the Etsy website.