Is your website mobile-friendly? Google would like it to be
Today Google announced that it's changing its search algorithm to favour mobile-friendly sites. It’s had a lot of coverage in the press.
This is a BIG deal for companies of all sizes, particularly those that depend on search traffic for revenue. It’s a wake-up call for companies that have neglected their mobile and tablet presence (consumer spending on mobile devices is set to rise to £53bn a year by 2024 and mobile users now account for 60% of online traffic).
In lots of ways it makes sense – there is nothing more annoying than trying to read a blog on your mobile via a page that doesn't work. On the other hand, it scares me how dependent on Google we are to promote our businesses and how it decides what content we are served.
According to global digital market firm, The Search Agency and Forbes, not many companies are ready. It has scored the websites of the FTSE 100 companies for its annual Mobile Experience Scorecard report. It ranked the mobile experience based on five factors: load speed, site format, calculated download speed, social media presence and app presence.
None met all of the set criteria or achieved a perfect score in its study. Tesco came the closest and was the only company to score over four, out of a total of five. Morrisons was the second most highly ranked retailer coming fifth with a score of 3.14. Other blue chip retailers performed less well with Marks & Spencer scoring 2.01 and Sainsbury’s 1.75.
So how do you know if your site is mobile-friendly? Obviously you can test it for yourself. Or, if you want to take an easier route, Google has provided this nifty little webmasters tool. You can see how it worked for this site below.