Who’s top of the ALVA visitor figures?
Today ALVA released its latest visitor figures for the UK’s major attractions. There are some good write-ups in the news, including the Telegraph and the BBC. "More than 123m visitors passed through the doors of some of the most famed attractions in 2014, a record 6.5% increase on the previous year." - BBC
As you’d expect, the top attractions include the British Museum, National Gallery, Southbank Centre, Tate Modern and the Natural History Museum.
The big success for 2014 was the newly opened Library of Birmingham. It gained a whopping 2.4m visits, taking them straight to number 10 in the list. What a shame they are facing 50% staff cuts this year; fingers crossed this news makes a difference. It is also the first time that the Southbank Centre has been included in the results – coming in third place.
There is some variation in growth in the top 20 institutions. The National Gallery, Tate Modern, Tower of London and Somerset House have performed well. I'm excited to see that the British Library (where I work) has increased its visitor numbers by 10%. Out of the top 20, only the Tate achieved a higher level of growth last year.
Will Gompertz (BBC Arts Correspondent and ex-Tate) puts the success down to the number of tourists visiting the capital, more ‘blockbuster’ exhibitions and better education programmes. What do you think?