Hello. I'm a digital marketer and freelancer in the creative and cultural sectors, currently working at the British Library. I like blogging about digital stuff, social media, museums, art, entrepreneurship, design and creativity.

What time of day should you tweet?

What time of day should you tweet?

One of the frustrations of using twitter to drive traffic to your website is that if your tweet isn't seen instantly it gets lost. Unlike sites like Facebook and LinkedIn, your message has a very short shelf life.

I'm a big advocate of using twitter for relationships rather than 'push' messages, but I every now and then I want to use it to promote my blog articles.  It can be really effective: one quarter of my traffic's site comes from twitter. Patricia from the Design Trust has written a great article on how to get the most out of twitter, and in her article she mentions that it's the largest generator of traffic for her site.

So what time of day should you tweet?  I asked a few people online and the general consensus was that 8am and 7pm work well, with a slight increase in traffic around lunch time. Personally I've found this works well too. However it very much depends on your business and who you want to talk to.

You can use free tools like Tweriod to find out when your twitter followers are most active. I thought I'd share with you my Tweriod results. As you can see during the week there is a peak at 7am, however my followers are much more active in the afternoon.  3pm and 8pm are also popular times.

Tweriod Fran Taylor

At the weekend my followers are most active after lunch, but engagement quickly drop off after 7pm.

Tweriod Fran Taylor

So what does all this mean? I use this data to use Hootsuite to schedule my blog tweets to be sent at peak times, therefore increasing my chances of interaction. And if I want to talk to my contacts on twitter they're more likely to be active then.

 

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