Hello. I'm a digital marketer and freelancer in the creative and cultural sectors, currently working at the British Library. I like blogging about digital stuff, social media, museums, art, entrepreneurship, design and creativity.

eMarketing Association’s dirty dozen marketing facts

eMarketing Association’s dirty dozen marketing facts

eMarketing Association recently sent me their New Year round-up of marketing stats, taken from Hubspot, iContact, Unbounce and Moz. It confirms what I already suspected – creating high quality content with lots of images and video pays off.

  • 85% of people would rather provide an e-mail for an e-book over a tweet.
  • Blogs are 63% more likely to influence purchase decisions than magazines.
  • Companies that blog more than 15 times per month get 5 times more traffic (that’s my new year’s resolution sorted).
  • The average content length for a page that ranks in top 10 position is 2,000 words. If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more Facebook likes.
  • Articles with images get 94% more views.
  • Using videos on landing pages can increase conversions by 86%
  • Videos get 267% more links than normal posts.
  • 58% of your audience will stop watching video within the first 90 seconds. 20% of people will read text while 80% of people will watch a video with the same exact content.
  • Viewers retain 58% of what they see but only 10% of what they read.
  • The average buyer consults 11 consumer reviews on the path to purchase.

Looking for more marketing stats?  I also like eMarketer and We are Social.

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