Top five social media trends in the UK for 2014
One of the many perks of working at the British Library is that I can access some of the Library’s amazing resources from my desk. In our Business & IP Centre, you can get your mitts on eMarketer, an e-resource which offers up-to-the-minute analysis of the web and digital marketing. You can use it too - you just need to get a Reader Pass.
I picked out the five top trends for 2014 from their UK summer social media report:
- The boom times for social media in the UK are over
In terms of growth, sites like Facebook and Twitter have now reached saturation in the UK. More than half of the UK population (50.9%) and almost two-thirds of internet users (65.9%) are social network users. eMarketer predicts that growth will slow to 1.9% between 2014 and 2018. Most growth will come from increased mobile usage, seniors aged 65+ and kids under the age of 11.
- Women love social media more than men
Obviously men do too, but the number of females in the UK who will be on social networks is due to increase to 53% by 2016, whereas the number of males is expected to drop to 47% for the same period. Females are also more likely to use sites like Pinterest and Instagram. Perhaps not surprisingly (I’m guilty of being one of them), women with children spend more time on social networks.
- Facebook is leading the way
It is the most widely used social network in the UK (a whopping 30.3m users): nine out of ten UK social network users have Facebook accounts. It is followed by Twitter, YouTube, Google+, LinkedIn, Xbox Live, Instagram, Spotify, Steam and Snapchat.
- Mobile internet access is changing how we access social networks
The proportion of social network users who access social media sites via their phone is due to increase significantly, rising from 75.3% in 2014 to 90.2% in 2018.
- Social networking is becoming more ingrained into our day-to-day lives
As eMarketer mentions in its report, updating your Facebook status, posting pictures to Instagram or tweeting during a live event, has all become second nature to us now. When it comes to internet behaviour, social networking is one of the UK’s most popular activities.
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